Waggel Pet Insurance
Pet insurance sucks, so we changed it.
We’re pet people and tech people, backed by 15 years of insurance experience. Waggel is simple from quote to claim with exclusive member perks.


Lifetime Pet Insurance, Simplified

Say goodbye to hold music and endless paperwork, Waggel is fully digital and built for your smartphone. We’ve made pet insurance so easy even your pet could sign up.

Get your quote in less than 30 seconds.
Up to £10,000 Annual Coverage for reoccurring medical conditions, with dental included.
Adjustable rates to suit your budget.
Your personal dashboard to track claims and understand your insurance.

Stress-free Claims

Most insurers make the claims process a mystery so complicated it would stump Sherlock Holmes. We don’t believe in smoke and mirrors, so ours is totally transparent and trackable.

Track payment progress in real time
Simplified claims process pays you quicker
Complete claim resolution transparency
Claims handled by your own personal claims handler

Members’ Benefits

Our small friends deserve big luxury, so we offer exclusive benefits on hand-picked products, services, and experiences to help you and your pet live your best life.

Free behaviour consultation
Heal the Dog with Junior Hudson: Canine Dietary & Integrative Wellness consultant. With over 10 years studying diet and behaviour of dogs Junior offers on hand consultations and a holistic approach for advice for your dog.
50% off first box
Seasonal, fresh recipes cooked each week and hand delivered to your pups. Full of natural freshly sourced ingredients and a lot of love.
10% off your first 5 orders
Goodchap's is an eco-friendly brand that specialises in dog products for both human and hound. Great treats and toys for pets and gifting and accessories for humans.

Refer a Friend

One month free for every friend you refer
Introduce your friends to Waggel and we’ll give you both a month of free insurance. There’s no limit on referrals either - you can keep referring and keep saving.

Meet the Team

Ross Fretten
Chief Product Officer
Ross was a candidate on The Apprentice in 2017, before co-founding Waggel. He is the proud owner of his Golden Retriever and life-partner, Sailor.
Andrew Leal
Chief Executive Officer
Although known around the office as the Top Dog, he is, in fact, the “cat” guy and spends a great deal of time being bossed around by his 12-year-old British Shorthair, Duchess Belle.
Richard Willars
Chief Technology Officer
A full-stack developer who loves building systems from top to bottom, Richard joined Waggel to help take their tech to the next level.

Waggeler of the Month

Say hello to Watson...
Watson, the 12-week-old Shiba Inu puppy, is as stubborn (but loyal) as Dr Watson, as swift as Anthony Watson, and as clever as IBM Watson!

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