Pet insurance sucks - so we changed it
Award winning pet insurance fuelled by our love for pets, tech, and doing things differently.
Rated 4.7 stars


Lifetime pet insurance, simplified.

Pet ownership can seem scary, but the insurance side of it shouldn’t be. This is why we designed Waggel with only one, lifetime policy and our digital platform makes signing up and claiming so easy your pet could do it.

Get your quote in less than 30 seconds.
Up to £10,000 Annual Coverage for reoccurring medical conditions, with dental included.
Adjustable rates to suit your budget.
Your personal dashboard to track claims and understand your insurance.


Most insurers make the claims process a mystery so complicated it would stump Sherlock Holmes. We don’t believe in smoke and mirrors, so ours is totally transparent and trackable. Simply upload a claim in seconds, we’ll handle the rest.

Make a claim online in seconds.
Complete claim resolution transparency. Track payment progress in real time.
Simplified claims process pays you quicker.
Claims handled by your own personal claims handler.

Members' benefits.

Our small friends deserve big luxury, so we offer exclusive benefits on hand-picked products, services, and experiences to help you and your pet live your best life.

Free video calls with vets. 24 hours a day.

We offer all Waggel members free 24 hour video consultations, so there's no need for those costly and rushed visits to the scary vet.

In partnership with

Free consultations with a behaviour and nutritionist specialist.

We provide our members with consultations with our behaviour specialist Junior (Heal The Dog) who has over 10 years of experience.

Handpicked rewards for you and your pet.

Each month we hand-select brands that echo our values to offer our members and their pets unique and exclusive perks and rewards.

Read our Zine.

Monthly issues tackling topics that matter.

Every issue offers a fresh conversation with experts and pet owners who offer intimate first hand experience. We tailor each issue with you in mind, to offer a little helping hand navigating life as a pet owner.

Latest issue: Katya Jones. Dogs, Dancing, and Dating.

Strictly Come Dancing's Katya talks to us about her dog Crumble and his influence on her relationships.

Free insurance for life.

One month free for every friend you refer. No limits.

Introduce your friends to Waggel and we’ll give you both a month of free insurance. There’s no limit on referrals either - you can keep referring and keep saving.

Share your link with your friends and family.
They receive their free month with Waggel.
When they join, you will receive your free month.

Giving backto charity.

Pick from our selection of amazing charity partners when you become a Waggel member, and we’ll make a yearly donation on your behalf.

Meet the team.


Ross was a candidate on The Apprentice in 2017, before co-founding Waggel. He is the proud owner of his Golden Retriever and life-partner, Sailor.


Although known around the office as the Top Dog, he is, in fact, the “cat” guy and spends a great deal of time being bossed around by his 12-year-old British Shorthair, Duchess Belle.


A full-stack developer who loves building systems from top to bottom, Richard joined Waggel to help take their tech to the next level.

Meet our Waggelers of the week.

Members upload a pet profile picture when joining Waggel, each week our team selects the Waggeler that made them smile the most. Waggeler of the month is put to a vote on our Instagram, so make sure you’re following.

Hamish - Moggy
Voted #WOTW and he's not even bov'd. Hamish, we salute you!
Pixie - Chihuahua cross
*whispers* shh, Queen Pixie is catching up on her beauty sleep. Leave any treats you have and go away.
Alaska - Ragdoll
You can look but you can't touch. Try and tickle Alaska's tummy and you'll lose a finger - you've been warned.
Knox - Cavapoo
Convinced Knox KNOWS he is cute and is taking full advantage...

Join our community.

Meet like-minded Waggelers and exchange ideas, advice, and cute pet pictures.