Pet insurance sucks - so we changed it
Award winning pet insurance fuelled by our love for pets, tech, and doing things differently.


Lifetime pet insurance, simplified.

Pet ownership can seem scary, but the insurance side of it shouldn’t be. This is why we designed Waggel with only one, lifetime policy and our digital platform makes signing up and claiming so easy your pet could do it.

Get your quote in less than 30 seconds.
Up to £10,000 Annual Coverage for reoccurring medical conditions, with dental included.
Adjustable rates to suit your budget.
Your personal dashboard to track claims and understand your insurance.


Most insurers make the claims process a mystery so complicated it would stump Sherlock Holmes. We don’t believe in smoke and mirrors, so ours is totally transparent and trackable. Simply upload a claim in seconds, we’ll handle the rest.

Make a claim online in seconds.
Complete claim resolution transparency. Track payment progress in real time.
Simplified claims process pays you quicker.
Claims handled by your own personal claims handler.

Members' benefits.

Our small friends deserve big luxury, so we offer exclusive benefits on hand-picked products, services, and experiences to help you and your pet live your best life.

Free video calls with vets, 24 hours a day.

We know as new pet owners, even the quietest sneeze can be scary. This is why all members have free access to online vet consultations, 24/7.

In partnership with

Free consultations with a dog behaviour and nutrition specialist.

Unless you’re Dr. Dolittle, understanding your pup can be a bit of a struggle at times. That’s why we offer all members free consultations with our behaviour and nutrition specialist, Junior of Heal the Dog, who has over 10 years of experience.

Hand-picked rewards for you and your pet.

A constantly evolving selection of unique and exclusive perks and rewards, which give you value even when you aren’t claiming.

Read our Zine.

Monthly issues tackling topics that matter.

Every issue offers a fresh conversation with experts and pet owners who offer intimate first hand experience. We tailor each issue with you in mind, to offer a little helping hand navigating life as a pet owner.

Latest issue: From 'Gram to Grave:. An Exploration Of The Queer Dog Mum Lifestyle.

An essay on modern dog identity vs their ancestral breed identity. How city dogs are less and less like their ancestors and more humanised, living in big cities, given a “one more member of the family” identity and how this new dog identity has become interconnected with their owners own identity.

Free insurance for life.

One month free for every friend you refer. No limits.

Introduce your friends to Waggel and we’ll give you both a month of free insurance. There’s no limit on referrals either - you can keep referring and keep saving.

Share your link with your friends and family.
They receive their free month with Waggel.
When they join, you will receive your free month.

Giving backto charity.

Pick from our selection of amazing charity partners when you become a Waggel member, and we’ll make a yearly donation on your behalf.

Meet the team.


Ross was a candidate on The Apprentice in 2017, before co-founding Waggel. He is the proud owner of his Golden Retriever and life-partner, Sailor.


Although known around the office as the Top Dog, he is, in fact, the “cat” guy and spends a great deal of time being bossed around by his 12-year-old British Shorthair, Duchess Belle.


A full-stack developer who loves building systems from top to bottom, Richard joined Waggel to help take their tech to the next level.

Meet our Waggelers of the week.

Members upload a pet profile picture when joining Waggel, each week our team selects the Waggeler that made them smile the most. Waggeler of the month is put to a vote on our Instagram, so make sure you’re following.

Rollo - Chihuahua
Rollo is this week's Waggeler of the week. He's celebrating hard and he doesn't care who knows it! 🤪
Bella - Staffie
Bella wanted to tell you to wear whatever the heck makes you happy. Bright colours, all denim, Christmas socks in summer - do it!
Unlike Harry, this Kane always brings footballs home
Biggie Smalls
This week's W.O.T.W is The Notorious B.I.G (backing singers: NOTORIOUS) 🔥

Join our community.

Meet like-minded Waggelers and exchange ideas, advice, and cute pet pictures.