Waggel Pet Insurance
Pet insurance sucks, so we changed it.
We’re pet people and tech people, backed by 15 years of insurance experience. Waggel is simple from quote to claim with exclusive member perks.


So easy and simple to get my dog insured. Only asks a couple of questions, rewards are fantastic, and the staff are great! Thanks Waggel!
- Penny & Dennis
I have complete confidence that my beloved doggo is protected and should anything happen they have got her back. I've' also really enjoyed receiving discounts on food and other products which have saved me loads of bills.
- Katie & Mathilda
I love Waggel! So user friendly, genuine and easy. As a first time (rescue) dog owner I looked in a lot of places and couldn’t really see what I was getting nor anything that stood out. Enter Waggel! Very happy.
- Sara & Bibi
Quick and very easy, we have a pedigree and mixed rescue both of which were easily to insure online. The dogs enjoyed a little treat too.
- Sam, Luna & Nico
Lifetime Pet Insurance, Simplified

Say goodbye to hold music and endless paperwork, Waggel is fully digital and built for your smartphone. We’ve made pet insurance so easy even your pet could sign up.

Get your quote in less than 30 seconds.
Up to £10,000 Annual Coverage for reoccurring medical conditions, with dental included.
Adjustable rates to suit your budget.
Your personal dashboard to track claims and understand your insurance.
Stress-free Claims

Most insurers make the claims process a mystery so complicated it would stump Sherlock Holmes. We don’t believe in smoke and mirrors, so ours is totally transparent and trackable.

Track payment progress in real time
Simplified claims process pays you quicker
Complete claim resolution transparency
Claims handled by your own personal claims handler
Members’ Benefits

Our small friends deserve big luxury, so we offer exclusive benefits on hand-picked products, services, and experiences to help you and your pet live your best life.

15% off all products
Pet beds made from fully recycled materials, designed and influenced by simple geometric forms and aspects found in nature; sizes range from small to medium dog, and there's also a range of covered beds for the discerning cat owner!
10% off everything
Cheshire & Wain was created exclusively for cats and their owners. Cheshire & Wain design an extended range of organic catnip toys, hand thrown ceramics, super silky sheepskin rugs and offer a personalisation service on their large range of collars and ID Tags.
20% off grooming
Le Wag is a mobile pet salon that provides full service dog grooming with signature treatments to help maintain your pet’s overall health and wellness. Knowledgeable, experienced and gentle pet stylists are committed to offering quality grooming services.
Refer a Friend
One month free for every friend you refer
Introduce your friends to Waggel and we’ll give you both a month of free insurance. There’s no limit on referrals either - you can keep referring and keep saving.
Meet the Team
Ross Fretten
Chief Product Officer
Ross was a candidate on The Apprentice in 2017, before co-founding Waggel. He is the proud owner of his Golden Retriever and life-partner, Sailor.
Andrew Leal
Chief Executive Officer
Although known around the office as the Top Dog, he is, in fact, the “cat” guy and spends a great deal of time being bossed around by his 12-year-old British Shorthair, Duchess Belle.
Richard Willars
Chief Technology Officer
A full-stack developer who loves building systems from top to bottom, Richard joined Waggel to help take their tech to the next level.
Waggeler of the Month
Say hello to Odette...
Odette (officially Countess Odette) is a 4-month-old British Short Hair mix. Small but feisty, she knows she's the boss of the house! A complete lap cat, she's always wanting to be near people and is absolutely spoilt. When she's not sleeping or running around causing trouble, she enjoys watching birds on the balcony and eating copious amounts of food.
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