Waggel Pet Insurance
Pet insurance sucks, so we changed it.
We’re pet people and tech people, backed by 15 years of insurance experience. Waggel is simple from quote to claim with exclusive member perks.


Finally a pet insurance that’s simple to understand, really easy to get a quote and then start a policy and I feel great because I am giving to charity too!
- Aimee & Tiggy
I love Waggel! So user friendly, genuine and easy. As a first time (rescue) dog owner I looked in a lot of places and couldn’t really see what I was getting nor anything that stood out. Enter Waggel! Very happy.
- Sara & Bibi
Quick and very easy, we have a pedigree and mixed rescue both of which were easily to insure online. The dogs enjoyed a little treat too.
- Sam, Luna & Nico
Excellent so far, offers more than a lot of their competitors but with a price they can’t match. Nice to see a company who puts its customers before its profits.
- Christopher & Muttley
Insurance Simplified

Say goodbye to hold music and endless paperwork, Waggel is fully digital and built for your smartphone. We’ve made pet insurance so easy even your pet could sign up.

Get your quote in less than 30 seconds.
Up to £10,000 Annual Coverage for reoccurring medical conditions, with dental included.
Adjustable rates to suit your budget.
Your personal dashboard to track claims and understand your insurance.
Stress-free Claims

Most insurers make the claims process a mystery so complicated it would stump Sherlock Holmes. We don’t believe in smoke and mirrors, so ours is totally transparent and trackable.

Track payment progress in real time
Simplified claims process pays you quicker
Complete claim resolution transparency
Claims handled by your own personal claims handler
Members’ Benefits

Our small friends deserve big luxury, so we offer exclusive benefits on hand-picked products, services, and experiences to help you and your pet live your best life.

30% off Valentines treats
Pawesome Treat; aiming at providing healthy and nutritious treat options. Gourmet, grain-free and focused on getting treats from quality human-grade ingredients; natural, nutritious with no nasty surprises.
15% off forever
Embroidered pet portraits, made lovingly in London. Hand-drawn and hand-stitched clothing and accessories featuring your pet.
50% off your first box
The ultimate subscription box for you and your pup. Hounds & Hers aims to connect your pup with new products, exciting brands & of course treats every month.
Refer a Friend
One month free for every friend you refer
Introduce your friends to Waggel and we’ll give you both a month of free insurance. There’s no limit on referrals either - you can keep referring and keep saving.
Meet the Team
Ross Fretten
Chief Product Officer
Ross was a candidate on The Apprentice in 2017, before co-founding Waggel. He is the proud owner of his Golden Retriever and life-partner, Sailor.
Andrew Leal
Chief Executive Officer
Although known around the office as the Top Dog, he is, in fact, the “cat” guy and spends a great deal of time being bossed around by his 12-year-old British Shorthair, Duchess Belle.
Richard Willars
Chief Technology Officer
A full-stack developer who loves building systems from top to bottom, Richard joined Waggel to help take their tech to the next level.
Waggeler of the Month
Say hello to Molly...
Molly is already a local celebrity, with squeals and cuddles following her wherever she goes. She's still just 4 months old, but already likes to pretend she's one of the big kids. She loves big scratches, meeting new friends and snuggling up for naps. She's pretty special, even though her farts have been known to clear a room!
Follow at @heyheymollymay
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