Waggel Pet Insurance
Pet insurance sucks, so we changed it.
We’re pet people and tech people, backed by 15 years of insurance experience. Waggel is simple from quote to claim with exclusive member perks.


I love Waggel! So user friendly, genuine and easy. As a first time (rescue) dog owner I looked in a lot of places and couldn’t really see what I was getting nor anything that stood out. Enter Waggel! Very happy.
- Sara & Bibi
I have complete confidence that my beloved doggo is protected and should anything happen they have got her back. I've' also really enjoyed receiving discounts on food and other products which have saved me loads of bills.
- Katie & Mathilda
The initial set-up was very straight forward and easy to navigate. I needed to contact Waggel as I wasn't sure if my payment account had been accepted. This was dealt with with quickly and efficiently.
- David & Riley
Finally a pet insurance that’s simple to understand, really easy to get a quote and then start a policy and I feel great because I am giving to charity too!
- Aimee & Tiggy
Insurance Simplified

Say goodbye to hold music and endless paperwork, Waggel is fully digital and built for your smartphone. We’ve made pet insurance so easy even your pet could sign up.

Get your quote in less than 30 seconds.
Up to £10,000 Annual Coverage for reoccurring medical conditions, with dental included.
Adjustable rates to suit your budget.
Your personal dashboard to track claims and understand your insurance.
Stress-free Claims

Most insurers make the claims process a mystery so complicated it would stump Sherlock Holmes. We don’t believe in smoke and mirrors, so ours is totally transparent and trackable.

Track payment progress in real time
Simplified claims process pays you quicker
Complete claim resolution transparency
Claims handled by your own personal claims handler
Members’ Benefits

Our small friends deserve big luxury, so we offer exclusive benefits on hand-picked products, services, and experiences to help you and your pet live your best life.

15% off your first order
Woolly Lou; sustainable yet stylish wardrobe for pups of all shapes and sizes. Woolies that offer a perfect bespoke fit ensuring maximum comfort and style from head to... tail
10% off forever
Natural pet food that sensitive stomachs love. Good health starts in the gut. Scrumbles only uses natural ingredients that are responsibly sourced to deliver on quality and taste.
£15 off any booking
Gudog is a great alternative to dog kennels; a platform which matches dog owners with trusted dog sitters and walkers in their area.
Refer a Friend
One month free for every friend you refer
Introduce your friends to Waggel and we’ll give you both a month of free insurance. There’s no limit on referrals either - you can keep referring and keep saving.
Meet the Team
Ross Fretten
Chief Product Officer
Ross was a candidate on The Apprentice in 2017, before co-founding Waggel. He is the proud owner of his Golden Retriever and life-partner, Sailor.
Andrew Leal
Chief Executive Officer
Although known around the office as the Top Dog, he is, in fact, the “cat” guy and spends a great deal of time being bossed around by his 12-year-old British Shorthair, Duchess Belle.
Richard Willars
Chief Technology Officer
A full-stack developer who loves building systems from top to bottom, Richard joined Waggel to help take their tech to the next level.
Waggeler of the Month
Say hello to Juno...
Juno is a female Siberian Husky. She was rescued from a university school campus & adopted from a shelter in Seoul, South Korea, where she lived for 8 months. Shelters in Korea usually don’t keep dogs for more than a couple of months but Juno was so sweet that the staff didn't have the heart to put her down.
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