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As pet owners ourselves, we’ve had experiences with pet insurance companies that range from infuriating on a bad day, to useless on a good day. We decided to create a membership based insurance platform that’s fully loaded and transparent at its core, with the added benefit of rewarding members through experiences, services and offers from hand-picked bespoke partners, giving value back to our customers even in the months they aren’t claiming.
Animals and our love for them is the driving force behind Waggel. It’s why we started Waggel and it’s what pushes us forward every day. It’s also why we have far too many office dogs - to remind everybody at Waggel why we’ve all been brought together in this space.
Whilst preparing for Sailor, I stumbled across a serious problem with a lack of training and a resulting rise in problematic behaviours with UK dogs. In response, I designed my own dog training methodology using my expertise in behavioural and cognitive psychology, which I turned into an iPhone app with an accompanying dog fitness tracker. I was lucky enough to be chosen to appear on the BBC’s The Apprentice with my business plan for Kibble - and it was whilst fundraising during the airing of The Apprentice that I crossed paths with Andrew who was looking into the pet insurance space.
Together, we founded Waggel. For me, Waggel is an expression of my love for and gratitude towards Sailor, the Welsh border collies (Sally and Meg) and all dogs, because aren’t they just incredible?”
Having just finished an MBA in the UK and hearing a lot of my animal centric friends complaining about the state of pet insurance, I decided to do something about it.
Enter Ross Fretten, the crazy star of The Apprentice. He was showing off his dog training and wellness app when we crossed paths, and we immediately realised the synergies and hence came up with the novel idea of fusing pet insurance with a membership subscription service.
Behind every man is a great woman, the old adage goes, and the great woman behind me is Duchess-Belle, my elderly 12 year old cat I rescued from Battersea. My bond with Duchess-Belle is what drives me at Waggel to ensure that every pet owner with us has the quality of experience I would expect for me and my beloved Duchess.”
The partners we choose to work with, we feel, reflect our values as a company. These are bespoke pet brands hand-picked by us because we believe their ethos and their products can help our customers have healthier, happier pets and more meaningful and joyful relationships with them as a result.
Possibly the only thing more diverse than our members are their pets; who better to hold us accountable than our members and their scantily clad companions? We regularly speak with our customers to ask for feedback that we can use to shape future decisions. Here’s some of our pack of Waggelers:
Co-Founders